This week I was a part of a discussion about the reading regarding BET and the changes its programming had undergone in regards in its content and message after it was bought out by Viacom. To me the tale of BET is a sad one because there are not many stations on television that target specific minority groups and I hope that I that this is not a pattern other channels hope to follow.
After watching about an hour or so of Univision and Telemundo both a Latino oriented television station I did notice some alarming issues with their content. So far after observing both these channels I noticed that programming is still relatively true to the culture of Latinos living in the United States. However there were a few commercials and advertisements that had me suspicious to who exactly they were advertising to. These were commercials for cars and they often depicted young light skinned adults driving around in a small sedan. This did raise some suspicion because the demographic of this network is heavily based in older Latino families. Although much of the programming is still very relevant to the culture of Latinos in the U.S there is still no obvious shift in programming like there was on the BET network. However the danger of the shift that occurred on BET can still happen on other narrow casting networks.
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