One recurring topic we have focused on in this class is the
power mass media has over our society thoughts and values. One of the most powerful mediums is
television. An example of a television show
like this is Sanford and Son. Sanford
and Son is about an African American father and his son who live and own a
junk shop together in South Central Los Angeles; a historically rough area with
a predominantly black population. Sanford and Son depicts African Americans
as poor, goofy, and foreign individuals.
Shows like these not only reinforce our stereotypes regarding African
Americans, but they also solidify our stereotypes. The author argues that “these sitcoms cast
ghetto life in a happy light where opportunity was simply a question of
initiative” (340). The ghetto life as
portrayed in Sanford and Son is
extremely unrealistic and bases its entire story line of the image of the poor,
“ghetto life” of the stereotypical African American. This glorification and humor-ization of the
“ghetto life” leads to African Americans feeling that the ghetto life is all
they can amount to in life, leading to the perpetuation of these
stereotypes. This glorification also
extends to more contemporary mass media like rap artist’s repping the “hood
life” in many of their songs. They
glorify this life and make it seem as if it is this amazing life style, when in
reality it is a modern-day tragedy.
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